I spent time at night reading his archive of comic strips then realised that he also has a blog on the same site. The slides won't take more than 10 minutes to go through. It tells us what some of you already know that the means matter more than the goals. That if you focus on getting the processes in place, the goals will be "easier" to reach. By the way, the slides uses techniques from a communications guidebook and could be a reference for your future projects.